This audit of women and men in Tanzania media houses is part of the Glass Ceilings: Women and Men in Southern African Media study conducted by Gender Links (GL) in partnership with the Gender and Media Southern African (GEMSA) Network in Tanzania.
The findings will be used in a global study being carried out by the International Women’s Media Federation (IWMF) through the Gender and Media Diversity Centre (GMDC). This centre is a partnership between media development organisations and training and higher learning institutions to “collect and connect” knowledge, and collaborate to advance gender equality and diversity in the media across the globe. The GMDC has also facilitated partnerships around the fourth Global Media Monitoring Project (GMMP), and second Southern African Gender and Media Baseline Study (GMBS) being undertaken in 2009/2010.
In Tanzania the study is based on a quantitative questionnaire conducted in 14 media houses, with a total of 970 employees. Researchers conducted in-depth case studies of two media houses, and interviewed four journalists/senior managers/editors for their perspectives on the results. A further 36 senior staff responded to perception questionnaires.