Despite claims of its waning power in the era of Facebook and Twitter, traditional media remains one of the most powerful agents of change in society. It also remains a sector that has seen limited transformation in terms of gender equality and women’s empowerment. This includes in editorial content, where men continue to take up more space, as well as in newsroom policies and practices. Women and men working in the media should have equal access to professional opportunities, equal pay for work of equal value and equal representation in all echelons of media houses, as well as in the content produced. While progress has occurred in some areas, this chapter highlights that full equality in the sector is still not a reality in the SADC region.