Media, information & communication – SADC Barometer 2017

SADC Gender Protocol Barometer 2017
Chapter 9
Southern Africa, August 2017



The media is one of the most important yet difficult areas of work for advancing gender equality. Women in the media are either missing, or they are represented in ways that reinforce their traditional roles and/or objectify their physical attributes. The media can be part of the problem, but it can also be part of the solution in changing attitudes and behaviours, paving the way for its audience to understand the importance of gender equality. Unless “the media promotes gender equality in the workplace and also in the way women are represented, both within the working environment and in the representation of women” then women cannot play their full role in society.

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