Description
A sequel to the Gender and Media Baseline Study (GMBS) conducted in 2002, the Gender and Media Audience Study (GMAS) is both the first ever major regional study on media consumption patterns generally in Southern Africa, as well the gendered dimensions of this.
This study conducted by Gender Links in partnership with the Media Institute of Southern Africa (MISA) , the Gender and Media Southern Africa Network (GEMSA), universities and media advocacy organisations, with technical support from the South African Media Monitoring Project (MMP) covers 13 Southern African countries.
The study is a must read for all those involved in the production of news; for those who are tired of being passive medias consumers; and for those committed to strengthening democracy by making every voice count.
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