Germinal Gender Narrative: Teaching the Media Environment to Relay the Message

The FIFA World Cup is coming to South Africa this year. There are competing theories about whom such grandiose eventstagings benefit: the Olympic Games or the FIFA World Cup infuse an established order with new money, media focus and influence, but such events can also elevate civic virtues by forcing an established order to exhibit them. The 2010 World Cup can put all issues relating to women’s rights and possibilities in the forefront of global perceptions of South Africa. Media do not exist in a vacuum, but by definition are contacts between people. Heightening awareness of violence against women and inequality of opportunity requires a germinal discourse, aiming to spread a new perspective through an environment not necessarily attuned to the vocabulary of the problem. The concentrated media environment of the World Cup can shift boundaries between competing structurations of identity, leaving
a more dynamic discursive terrain in which to raise awareness and work to improve the conditions facing real people whose stories may be too little explored or misunderstood.

Gauging women’s role in World Cup 2010

Despite the advent of women’s professional soccer, the game remains largely a male affair from its financiers, and advertisers, all the way to the referees, coaches and athletes. For example, women hold just 37% of managerial positions in the current FIFA 2010 World Cup Organising Committee. Closer to home, male members of the South African national squad, Bafana Bafana, remain more highly regarded and well-known than their counterparts
on the women’s national team, Banyana Banyana, largely owing to their exposure via club and international teams.

Entrepreneurs unsure about 2010

The arrival of the World Cup soil for the first time has brought with it many raised hopes and expectations
across the region, but some entrepreneurs fear that they will not do much business, as tourists may not
visit their markets areas. They are concerned that FIFA’s stringent regulations around signs and advertising,
may hinder their ability to market their goods.

Could the World Cup (re) develop the feminist movement in Zimbabwe

What FIFA calls the “Women’s World CupÀ will be held in Germany in 2011, but nobody seems to care – it’s mostly
considered a competition of “tomboysÀ and “mannish lesbiansÀ anyway, right? The “realÀ World Cup, the male World Cup, will of course take place in South Africa in 2010. It will surely involve “realÀ women, i.e. beauty queens, who will escort our heroes and “otherÀ women, i.e sex workers, outside stadiums for keeping our heroes’ fans busy. The 2010 World Cup will not in itself advance gender equality, but it does offer an amazing platform to raise the issue.

Beyond 2010: Space and survival at Cape Town Station

In brief, the following paper explores the dynamics of informal trade, gender and development in the context of mega-events. As the FIFA 2010 World Cup steadily approaches, the construction as well as re-construction of urban space is evident across South Africa. A local manifestation of this national phenomenon is the extensive construction underway at the Cape Town Train Station. In promising public discourse, a strong emphasis is placed on the potential economic and social legacy of these infrastructural projects. This paper uncovers the lived realities that underlie and
ultimately contest this conventional vantage on 2010. The focus of this ethnographic research is the daily experiences
of informal traders who occupy the taxi rank above Cape Town Station. Due to ongoing construction in the space, traders are continually displaced and are forced to negotiate this movement in their daily survival. This has far-reaching detrimental effects on the traders’ socioeconomic well-being and that of their dependents. The perceptions and experiences of these traders offer an alternative discourse on 2010 and its concurrent potentials and predicaments.
In exploring the daily realities of informal traders at Cape Town Station, this paper reveals stark gender gaps in municipal legislation surrounding trade and entrepreneurship. Given the SADC Protocol on Gender and Development and its commitment to formulating gender-responsive policies, it is necessary to take this seriously.
To achieve a holistic form of development, preparatory projects for the World Cup need to be gender-sensitive and to have a sustainable vision beyond 2010.

Afro-pessimism ahead of World Cup

Few outside of the Milky Way would disagree with the point that the FIFA World Cup is the greatest
sporting event on earth. From June 9 for a month, the competition will take over television screens in
most parts of the world as billions tune in to watch their favourite heroes in action. The FIFA World Cup has just about everything going for it. It is able to generate a level of passion that goes beyond football. It is the ultimate stage for the most talented and skillful footballers on the planet.

Joue-la comme Riana Devi Soobadoo

March 1, 2010 Themes: Sports Programs: Gender Aware | News | Portrayal

Widdad Gukhool, celle qu’on ne présente plus

Une figure incontournable du ping-pong féminin, Widaad Gukhool a été nommé « Most Promising Sportswoman 2009 » et devient le nouveau fer de lance du tennis de table féminin. Elle assume cette responsabilité très sérieusement. Celle-ci est retenue en sélection africaine en vue de l’ITTF Cadets World Chalenge qui s’est tenu en octobre dernier au Japon. La, elle obtient une bourse de la Fédération Internationale de tennis de table pour se perfectionner en vue du tournoi qualificatif pour les Jeux Olympiques Jeunes de 2011, tournoi qui a pris place en novembre en Egypte.

February 11, 2010 Themes: Sports Programs: Gender Blind | News | Sources | VRC Clippings

Bend it like Samuel Eto’o: A girls aspirations to play in the Women’s World Cup

There is much hype and excitement preceding the 2010 FIFA Soccer World Cup. In Southern Africa, it is particularly exciting that this is the first time it will happen on African soil. This global sporting event attracts significant attention and drama whereverit is hosted in the world. However, there is little public or media attention attached to the Women’s World Cup. So where do young women and girl soccer players get their inspiration? This article explores the hopes of one such girl to play in the Women’s World Cup, as well as the gender stereotypes that she must live with for the love of the game. Her dream is to play professional football, not surprisingly, male footballers like Didier Drogba and Samuel Eto’o inspire her. She has never heard of Alice Matlou of South Africa or Marta of Brazil, though she knows that renowned female
footballers do exist. She wishes she could make it big like Eto’o some day.

Le ministre Ritoo exprime sa satisfaction

Devanand Ritoo, le ministre de la jeunesse et des Sports Á  rencontrer les nageurs du Pôle Espoir Á  la piscine de Serge Alfred, âpres leur performance aux championnats d’Afrique des zones 3 et 4 qui a eu lieu le 8 au 10 janvier dernier a Nairobi.

February 2, 2010 Themes: Sports Programs: Gender Aware | News | Sources | VRC Clippings