|
Gender aware |
Gender-blind |
|
Gender balance of sources (voices) |
Lack of gender balance in sources (voices) |
|
Gender neutral language |
Gender biased language |
|
Awareness of differential impact |
Lack of awareness of gender dynamics |
|
Fairness in approach to issue · No double standards · No moralising · No open prejudice
· No ridicule
· No placing of blame |
Biased coverage of issue · Double standards · Moralising e.g. being judgmental · Open prejudice e.g. women are less intelligent than men etc · Ridicule e.g. women in certain situations · Placing blame e.g. on rape survivors for their dress etc |
|
Challenges stereotypes |
Perpetuates stereotypes |
|
Simple accessible gender sensitive language |
Use of jargon and stereotypical gender biased language |
|
Gender disaggregated data |
Aggregated data |
|
Blatant stereotype |
Subtle stereotype |
|
Women are presented in stereotypical roles such as victims or sex objects. |
Stories that reinforce notions of women’s domestic and men’s more public roles. |
|
Men are presented in stereotypical roles such as strong businessmen or leaders. |
Stories about – ˜special women” on specific days such as Women’s Day, they receive no coverage at any other time. |
