Gender aware


Gender balance of sources (voices)

Lack of gender balance in sources (voices)

Gender neutral language

Gender biased language

Awareness of differential impact

Lack of awareness of gender dynamics

Fairness in approach to issue

·                 No double standards

·                 No moralising

·                 No open prejudice


·                 No ridicule


·                 No placing of blame

Biased coverage of issue

·                 Double standards

·                 Moralising e.g. being judgmental

·                 Open prejudice e.g. women are less intelligent than men etc

·                 Ridicule e.g. women in certain situations

·                 Placing blame e.g. on rape survivors for their dress etc

Challenges stereotypes

Perpetuates stereotypes

Simple accessible gender sensitive language

Use of jargon and stereotypical gender biased language

Gender disaggregated data

Aggregated data

Blatant stereotype

Subtle stereotype

Women are presented in stereotypical roles such as victims or sex objects.

Stories that reinforce notions of women’s domestic and men’s more public roles.

Men are presented in stereotypical roles such as strong businessmen or leaders.

Stories about – ˜special women” on specific days such as Women’s Day, they receive no coverage at any other time.