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Gender Links (GL) aims to build on and leverage cutting edge research work that has had a catalytic effect in transforming gender relations in and through the media. GL is conducting regional gender and media research in 2020 with a key focus on Sexual Reproductive Health and Rights (SRHR).
In 2019, GL was commissioned by GIZ and UN Women to undertake research on Gender, Diversity and GBV in South African television. GL’s latest regional research remains the Gender and Media Progress Study (GMPS). This research covered gender in media content, gender in media edcuation as well as gender in media institutions. GL conducted the 2015 GMPS in 14 SADC countries in partnership with media training institutions. This study is significant in that it brings together four past research studies, Glass Ceilings in Southern Africa media, Gender in Media Education, Gender in Advertising, Gender in Tabloids and Who talks in Radio Talk shows. It added new areas of inquiry into gender and diversity, including disability, sexual orientation, and gender identities.
The GMPS is a follow up to the Gender and Media Progress Study 2010 (GMPS) carried out in conjuction with the Media Institute of Southern Africa (MISA) and was launched at the fourth Gender and Media Summit. The 2010 GMPS tracked progress following the ground breaking Gender and Media Baseline Study (GMBS) conducted by the two organisations in 2003. GL and partners launched the 14 country reports in-country.
GL updated the Glass Ceiling Study for South Africa in 2018 following Glass Ceilings in Southern African newsrooms (2009). Other critical research conducted include the 2010 Gender in Media Education study and the 2006 HIV and AIDS and Gender Baseline study. GL also conducted the Gender in Media Audience Study (GMAS) in 2004. Gender Links has also conducted periodic thematic monitoring under the Mirror on the media series and In-house audience research. Other studies conducted in between include the Gender audit of media NGOS, as well as gender in Broadcasting legislation.
GL also coordinates the Global Media Monitoring project that happens every five years. The GMMP has provided useful data against which to measure Southern African media progress.
The table below summarises the studies conducted according to the different countries.