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Gender Links (GL) aims to build on and leverage cutting edge research work that has had a catalytic effect in transforming gender relations in and through the media. In 2015, GL completed research and produced the second Gender and Media Progress Study (GMPS). The GMPS is a follow up to the 2010, GL and the Media Institute of Southern Africa (MISA) Gender and Media Progress Study 2010 (GMPS) that the two organisations launched at the fourth Gender and Media Summit. The 2010 GMPS tracked progress following the ground breaking Gender and Media Baseline Study (GMBS) conducted by the two organisations in 2003. GL and partners launched the 14 country reports in-country.
GL will be undertaking the third series of the GMPS in 2020 in the backdrop of Beijing +25. . This research will cover all 15 SADC countries. It will also be actively taking part in the Global Media Monitoring Project 2020 coordiating this work for Southern Africa.
GL updated the Glass Ceiling Study for South Africa in 2018 following Glass Ceilings in Southern African newsrooms (2009). Other critical research conducted include the 2010 Gender in Media Education study and the 2006 HIV and AIDS and Gender Baseline study. GL also conducted the Gender in Media Audience Study (GMAS) in 2004. Gender Links has also conducted periodic thematic monitoring under the Mirror on the media series and In-house audience research. Other studies conducted in between include the Gender audit of media NGOS, as well as gender in Broadcasting legislation.
GL conducted the 2015 GMPS in 14 SADC countries in partnership with media training institutions. This study is significant in that it brings together four past research studies, Glass Ceilings in Southern Africa media, Gender in Media Education, Gender in Advertising, Gender in Tabloids and Who talks in Radio Talk shows. It added new areas of inquiry into gender and diversity, including disability, sexual orientation, and gender identities.
In addition to its own studies, GL recently undertook research on Gender, Diversity and GBV in South African television together with GIZ and UN WOMEN. GL has also coordinated the Global Media Monitoring project that happens every five years. The GMMP has provided useful data against which to measure Southern African media progress.
The table below summarises the studies conducted according to the different countries.