Vision and mission


Gender Links (GL) is committed to an inclusive, equal and just society in the public and private space in accordance with the SADC Protocol on Gender and Development.


GL achieves its vision through a people-centred approach guided by the SADC Protocol on Gender and Development that is aligned to the Sustainable Development Goals, Beijing Plus Twenty and Africa Agenda 2063.

Working with partners at local, national, regional and international level, GL:

  • Promotes gender equality in and through the media, and in all areas of governance.
  • Develops policies and action plans to ensure that gender equality is achieved, especially at the local level.
  • Builds the capacity of women, men and all citizens to engage critically in democratic processes that advance equality and justice.
  • Conducts campaigns for ending gender violence, HIV and AIDS, economic and climate justice and the rights of marginalised groups.

This mission is achieved through a strong commitment to results that includes:

  • Evidence gathered through conducting research to identify gender gaps.
  • Lobbying and advocacy using mainstream and new media.
  • Developing action plans in participative ways that bring together a broad cross section of partners in learning that is applied and supported on-the-job.
  • Establishing partnerships for the furtherance of GL goals with governments, NGOs, Community and Faith Based Organisations.
  • Creating synergies to sustain the work.
  • Monitoring and evaluating progress using appropriate regional and international instruments.
  • Learning, knowledge creation and innovation.
  • Ensuring value for money – economy, efficiency and effectiveness – in all GL’s undertakings.
  • Fund raising at country and regional level, including maintaining a diverse portfolio of funders and income generating activities through the   GL income generating units.
  • Enhancing institutional effectiveness: staff growth and development; efficient and effective use of IT, the purchase and maintenance of physical assets and an enabling environment for work and wellness.

Click here for Gender Links’ Vision 2020.